Adding, changing photos on your website

How to make your DIY photo shoot a success and, most importantly, give you some amazing images to use to grow your business

Adding, changing photos on your websitePhotos are an important part of any social media feed. And along with stock photos, you need to incorporate some photos of you, your team, your product, your office, etc. If you aren’t in a position to hire a photographer every quarter, you are going to have to do the photo shoot yourself. That means…

Harry Rosen launches new brand platform

Ian Rosen, VP of Digital and Strategy for iconic Canadian retailer Harry Rosen, talks about the company's digital strategy

It's Your Business with Mario Toneguzzi: Ian Rosen, VP of Digital and Strategy for iconic Canadian retailer Harry Rosen, talks about the company's digital strategy. Click below to subscribe to all our videos

Get your raving fans to help drive business growth

Offer them amazing discounts and perks to make sure they know how important they are to your business, then let them spread the word

Get your raving fans to help drive business growthOur online customer buying journey is about to come full circle. We’ve gone from someone first hearing about you all the way to a regular customer becoming a raving fan and helping you grow your business. Let’s recap what we’ve talked about in the past few weeks: We started with interest and awareness. Someone already…

Converting online leads into customers

Always keep in mind these goals: easy to deliver, easy to implement. That gets purchased over and over

Converting online leads into customersWe’ve been working on making sure we understand the entire customer buying experience online. Today, we’re moving onto conversion. We started with interest and awareness and how your customer might hear about you – and what to do once they do. Then we moved to findability and reputation – both online and really important in…
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