Hashtag research tips to get your best reach

Hashtags tie public conversations from different users into a single stream, which you can find by searching for a hashtag

Hashtag research tips to get your best reachHashtags are a way for people to discover certain topics that are posted on social media platforms. As an entrepreneur, you can use hashtags so people who are new to your audience discover your product or service. Instagram is well known for its use of hashtags, and although they seem random and off the cuff,…

Advertising online? Three steps you must take

Be very clear on what you’re selling, target audiences to match your products and use separate landing pages for everything

Advertising online? Three steps you must takeOnline advertising continues to rise globally. It’s where the money is being spent. Online advertising has saved some businesses during COVID-19. Some were already using online platforms to promote their services or products, and some started Day 1 of COVID-19. Either way, they’re using the new way of advertising to stay in business. And now everyone…

How working from home could be bad for your career

Working from home could enhance your work-life balance, but negatively impact your development and career trajectory

How working from home could be bad for your careerAs we approach three months working in pandemic lockdown, many organizations are toying with the idea of making remote work a more permanent fixture. The potential advantages are obvious: financial savings from reduced office space, reduced commuting time for employees, the ability to hire from outside the region. For many organizations, the experiment with virtual…

Why the stock markets will crash

We have yet to see the damage done to corporate balance sheets. And many consumers will constrain their spending

Why the stock markets will crashOur puppy Winnie died last week. If I was a betting man, I would have said Winnie would have lived to the ripe old age of 12 years old, which is the average life expectancy for a bichon frise. That, however, didn’t come to pass. Winnie was mischievous and playful, and in the end that…