Canadian consumers visit three digital channels on average before buying, says a new report released Monday by Eagle Eye, a performance marketing company that helps retailers and brands create digital connections with customers.
The key findings from the report include:
- 61 per cent of Canadian consumers conducted at least one online shopping activity prior to purchase in-store;
- 64 per cent of Canadian consumers said relevant marketing is very important to them;
- 59 per cent collected or used loyalty points or vouchers within two weeks of taking the survey; and
- Canadian consumers are the most likely (31 per cent) to have visited a social network before making a purchase, compared with 30 per cent in Australia, 29 per cent in the US, and 10 per cent in the UK.
The report, The Connected Customer: Maximizing the Benefits of Performance Marketing to Reach Canadian Consumers, can be found here.
Eagle Eye is headquartered in Guildford, United Kingdom and has offices in Manchester, Toronto, and Melbourne, Australia.
Mario Toneguzzi is a business reporter in Calgary.
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