With World Tourism Day set for September 27, Travel Alberta is highlighting the economic value of the industry that has been hit hard during the COVID-19 pandemic.
“As Alberta moves forward, we are focusing on our province’s economic strengths and opportunities to get Albertans back to work. Alberta’s tourism industry is an important part of Alberta’s Recovery Plan and will play a central role in the province’s economic success. I encourage all Albertans to take advantage of World Tourism Day and safely explore a new corner of our province this Sunday,” said Doug Schweitzer, Minister of Jobs, Economy and Innovation, in a news release.
“The pandemic is the travel sector’s worst crisis of the modern era. But in trademark fashion, Alberta tourism organizations and businesses are meeting the challenge head-on, with resilience and resolve,” said Chris Heseltine, acting CEO, Travel Alberta.
“We would like to thank all the Albertans who supported local businesses this summer and took time to try new experiences and explore new parts of the province. Your support is directly contributing to tourism’s and Alberta’s economic recovery.
“Alberta is a world-renowned destination for its beautiful landscapes, fresh air and every amenity a traveller could want. It’s all right here in our backyard and there is no better time to take a break and experience Alberta for yourself.”
Before the pandemic hit, Alberta’s tourism industry generated $8.9 billion in revenue, supporting 22,000 businesses, and generating nearly 73,000 jobs in communities throughout the province. Today, it is a very different story, with traveller spending to Alberta forecast to fall to $3.5 billion in 2020—a 63 per cent drop compared to 2019—and an estimated 30,000 jobs lost, according to Travel Alberta.
Here’s a video where Alberta tourism operators talk about the industry: https://bit.ly/3i0FWJN